Facebook's willing to pay somewhere between $800 million and $1 billion for Waze, an Israeli mapping start-up, likely because of the location based ads it could bake into its app. That's a pretty hefty (rumored) price-tag for a start-up. But a crowd-sourced GPS service makes a lot of sense for Facebook, mostly because the location data will give Facebook one more point of reference for targeting its increasingly invasive advertisements.
Monday, 13 May 2013
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